{"id":12115,"date":"2023-08-01T10:37:57","date_gmt":"2023-08-01T05:07:57","guid":{"rendered":"https:\/\/businessjargons.com\/?p=12115"},"modified":"2023-08-01T10:37:57","modified_gmt":"2023-08-01T05:07:57","slug":"social-commerce","status":"publish","type":"post","link":"https:\/\/businessjargons.com\/social-commerce.html","title":{"rendered":"Social Commerce"},"content":{"rendered":"

Definition<\/strong>: Social Commerce is a subtype of e-commerce<\/a>. The word ‘social commerce’ is a combination of two words, i.e. social media and e-commerce. It is the buying and selling of items by the shoppers directly while using their social media platforms.<\/p>\n

In social commerce, users can complete the whole buying process without leaving the social media platform where they found the product. These social media platforms include Facebook, Instagram, Snapchat, TikTok, Pinterest, etc. That means from product discovery to checkout and billing occurs within social media platforms.\"social<\/a><\/p>\n

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Do you know?<\/h4>\n

Over 92% of internet users access the internet via mobile devices. Moreover, the rate of cart abandonment is around 86%. Furthermore, there are only a handful of websites which are mobile-friendly. In such a scenario, social commerce comes into the picture.<\/p>\n<\/div>\n

The essence behind social commerce is using social networking websites to promote and sell products and services.<\/p>\n

With the increase in the use of the internet and social media, the expectations of shoppers have also increased. Now shoppers want a detailed product description that covers the specification, working mechanism, instructions, video, etc. In short, shoppers would like to know the value they will get for their money.<\/p>\n

Social commerce offers numerous opportunities to retailers to engage with consumers in a platform where they spend most of their time getting entertained, informed and inspired.<\/p>\n

The marketplaces provided by the social media platforms do not redirect customers to the retailer’s e-commerce store. That means they bring the store to the fingertips of the customers. In short, it eliminates all the unnecessary steps that make the buying process lengthy and complex. Hence, the customer finds the buying process smooth and convenient, and the retailer gets an increase in sales.<\/p>\n

Activities Involved in Social Commerce<\/h4>\n

\"social-commerce\"<\/a><\/p>\n